UX Design & Optimization Testing
RocketLawyer aims to revolutionize legal services to individuals and small businesses by making a range of legal services available online.
With several hundred thousand dollars a month being spent on SEM, even small optimizations can have big impacts on revenue.
I proposed new ways of thinking about their incorporation business, and prototyped them out for testing with Optimizely, a new and cool A/B testing platform.
Many of the ideas are now scheduled for testing over the next six months.