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UX Design & Optimization Testing

RocketLawyer aims to revolutionize legal services to individuals and small businesses by making a range of legal services available online.

With several hundred thousand dollars a month being spent on SEM, even small optimizations can have big impacts on revenue.

I proposed new ways of thinking about their incorporation business, and prototyped them out for testing with Optimizely, a new and cool A/B testing platform.

Many of the ideas are now scheduled for testing over the next six months.